Remote | Jun '22 - Present

• Partners with cross-functional teams to develop and launch targeted B2B marketing campaigns that increase awareness, nurture leads, and drive conversions.

• Owns the CRM and marketing automation platform, maximizing operational efficiency and performance.

• Programs data segmentation and lead scoring systems, builds emails, landings pages, and automated workflows, and deploys social media campaigns.

• Responsible for front-end website maintenance and development, ensuring a seamless user experience.

• Built and manages comprehensive reporting dashboards to analyze data-driven insights and inform strategic marketing decisions.

Remote | Sep ‘21 – Jun ‘22

• Supported the development and maintenance of marketing technology systems.

• Orchestrated brand and community email marketing programs, using Eloqua and Microsoft Dynamics, focused on driving lead generation and brand awareness.

• Managed the end-to-end building, optimizing, and reporting of the enterprise marketing automation campaigns.

• Developed and executed customer segmentation strategy based on profile data to deliver targeted messaging.

• Proactively monitored email engagement as well as on-site activity post-click to drive ROI.

• Partnered with Marketing Analytics to evaluate, measure, and report on strategic effectiveness, impact, and ROI.

Dallas, TX | Mar ‘19 – Mar ‘21

• Utilized HubSpot to implement inbound marketing initiatives, including email campaigns, landing pages, search marketing, social media, automation programs, content creation, campaign management, and analytics.

• Partnered with the sales to build and optimize the CRM platform to execute full-funnel campaigns.

• Responsible for front-end website maintenance and development, ensuring a seamless user experience.

McKinney, TX | May ‘17 – May ‘19

• Designed and published digital fundraising campaigns, utilizing landing pages, social media, and email marketing to raise money and increase community awareness.

• Responsible for client, donor, and event websites, ensuring content was relevant and up to date.

• Spearheaded several large fundraising events to raise money and reach donors, target clients, and partners.

Dallas, TX | Jan ‘15 – May ‘16

• Developed and executed content marketing strategies involving email campaigns, landing pages, search marketing, social media, automation programs, content creation, campaign management, and analytics.

• Researched, recommend, and onboarded new marketing automation platform.

• Managed several HubSpot and Eloqua accounts, utilizing tools to execute full-funnel marketing strategies.

• Collaborated with cross-functional teams to execute projects and meet strategic objectives, providing education on digital marketing tools for the agency.

• Built metrics reports to monitor campaign performance and provide data-centered insights and recommendations.

Frisco, TX | Apr ‘14 – Jan ‘15

• Eloqua administrator responsible for delivering marketing automation programs that inform customers, nurture prospects, and deliver leads to sales.

• Assisted with the strategy, development, and management of automated marketing campaigns.

• Responsible for the execution of email campaigns, including email, landing page, and form creation.

• Developed contact data quality enrichment and lead nurturing programs to enhance segmentation and improve alignment with marketing and sales.

• Developed, executed, and continually enhanced search engine optimization programs to improve website rankings and increase inbound leads.

• Utilize Eloqua and Google Analytics to provide detailed campaign and website reports with analysis.

Remote | Jun ‘12 – Dec ‘13

• Developed and executed paid search and search engine optimization programs for multiple clients.

• Built and published social media campaigns setting strategy, frequency, and on-channel tone.

• HubSpot administrator responsible for database management, personalized email communications, automated workflows, and lead scoring.

• Partnered with CEO on business development ventures, assisting with the creation and execution of new sales processes, including the development of a new automated lead qualification workflow.

Pilates/Barre/Spin Instructor, Re:Gen Pilates | Prosper, TX | May ‘18 – May ‘19

Fitness Instructor, Barre3 | Frisco, TX | Jan ‘15 – Jun ‘15

Administrative Assistant, More Than A Teacher | Austin, TX | Jan ‘10 – Jun ‘12

Professional Track and Field Athlete, Team Rogue Elite | Austin, TX | Sep ‘09 – Jun ‘12

Administrative Assistant, Arkansas Yoga Center | Fayetteville, AR | Jan ‘09 – Aug ‘09

Collegiate Track and Field Athlete, University of Arkansas | Fayetteville, AR | Aug ‘04 – Dec ‘08